How much should I budget for video marketing?
The cost of video marketing can swing wildly depending on what you want to achieve. Simpler videos with good quality but lower production value can cost a few thousand dollars. On the other hand, big companies might spend hundreds of thousands for fancy effects, pro crews, and ads. Smaller businesses can start with a shoestring budget, while bigger ones can invest heavily in creating a constant stream of high-quality videos. The key is to figure out your goals, who you’re trying to reach, and how much you can afford to spend – that way you get the most bang for your video buck.