Can an agency protect me from invalid clicks and fraudulent activity?
Ad agencies can be your shield against click fraud! They use fancy tools and tricks to spot suspicious activity, like fake clicks from bots. By monitoring traffic patterns and using fraud detection software, they can filter out this junk before it messes with your campaign. They can also tighten up your ad targeting and use verification services for extra protection. Basically, they help ensure your ads reach real people, saving you money and making your campaigns more effective.